If you were to create an elevator pitch for yourself, the way you would on a date or during a first impression, what would you say? What would you mention first? Would you mention your family, pets, job, hobbies, aspirations, or where you work? What about an elevator pitch for your business; would they both … Continue reading Marketing and branding to increase profits for your business
So you want to increase your business revenue! I will be sharing with you the top five ways to increase revenue for a healthcare-related business that I’ve found over my years of working in the field. 4 ways To Increase Revenue Are: Hire a Healthcare Business Revenue Coach Networking Digital Marketing Use a CRM Aimed … Continue reading 4 Ways for Doctors and Physical Therapists To Increase Revenue in 2023
When you start a plan of care for a patient, you listen to their goals, assess their starting point, create a path for them so they can succeed, and depend a great deal on patient compliance. In order to see an ROI for digital marketing, it needs to be approached just as you would a … Continue reading Digital Marketing & SEO; The Plan of Care for Your Business
Are you struggling with netting out-of-network patients? Today, I'm highlighting the best kept secret from a physical therapy entrepreneur and business coach, Patrick A. Toy, DPT, PT. He gave me permission to share with you one of the top trade secrets to turn out-of-network patients into business opportunities. About Patrick A. Toy, DPT, PT Dr. … Continue reading The trade Secret for Netting Out-of-Network Patients
Struggling to make digital marketing more cost-efficient? A website built entirely for you is just what the doctor ordered! Keep reading to learn how to make your marketing dollars to work with you and for you! Below are 4 reasons why you should consider a new website. As A Business Owner and Doctor You Need … Continue reading Why Do You Need a Physical Therapy or Specialty-Specific Website?
Google has changed the purpose of a website, especially since the start of the pandemic. Now, a potential client can select a business by simply "Googling" how to resolve the issue they're facing. How does this change the purpose of your website? It needs to align with what clients are searching for, where they are … Continue reading Do I Need a Website for my Business?
A blog may not be necessary. However, you do need to add content related to what is trending in search. Why? Because Search Engine Optimization (SEO) is delivering what search engines want and need from a website to help them rank. The pandemic has totally changed how search engines, like Google, select content and websites. … Continue reading Do I Need a Blog?
Dreading writing content for your website? Let's fix that. I'll break down the steps to creating content that you can use over and over to attract your desired audience and patients in Google Search. Successful healthcare business owners set themselves apart by creating quality content that is deemed accurate by Google. This is easier than … Continue reading A comprehensive Guide to quality Healthcare Content; Blogs and Services pages
If you have been practicing for years, it is disheartening to find out your business storefront online doesn't accurately portray what all your loyal clients tell you; you're the best! If you're not gaining a lot of clients through online means, it likely means you need to take a look at what potential clients see … Continue reading How to Project trustworthiness and stand out on Google
How do you know if it's time to rebrand? The best way to tell that I have heard so far is defined in the live video Salesforce released on their LinkedIn where Ebony Beckwith interviewed Kyra Kyles. Below is a summary of the this video called "Creating Your Personal Brand." I'll go over the signs … Continue reading Is It Time To Rebrand?
