If you have been practicing for years, it is disheartening to find out your business storefront online doesn’t accurately portray what all your loyal clients tell you; you’re the best! If you’re not gaining a lot of clients through online means, it likely means you need to take a look at what potential clients see on Google.
Unfortunately, if you’re not using backlinks, or getting all of your clients to write you Google reviews, I can tell you that Google has likely placed your business into the category of a non-credible source and possibly even a spam website. Even if you have a few links to other credible websites, it’s likely that you’re not as credible or gaining as much visibility with potential patients as you could be if you’re not getting very many from the internet. Don’t panic; you can use the below information to turn that around and show Google you are one of the best options in your city.
How to Show Google You have A credible Business
Google ranks your business based on the trustworthiness of your website and your relevance to a potential clients’ search topic; which is what backlinks and Google reviews help to accomplish. The importance of backlinks is increased with all healthcare companies, because a website that provides medical advice or suggestions has a higher requirement because it’s extremely important that your data is seen as credible. Because of this increased importance, I recommend starting with a website that is built to succeed on Google. That will allow you to be more competitive in search and show up as an option when someone types in, say, “back pain pt near me.”
The better of the two options, as you can see below, is having both the website and your Google reviews mention the most common search terms, but the website can help you become visible in the meantime while you build your Google reviews.
What Are Backlinks?
Simply put, backlinks are links to another website that either tell Google that you only reference credible sites, and ones that tell Google you are a credible site. Google is unable to infer any context online, you have to link directly to what you’re related to or Google will not put you in those searches.
A reference to a statistic will show Google you strive to be credible, but if you are deemed credible by an “unbiased” party that has more weight. For example, if the APTA were to post an article you wrote, and you linked to their website, Google would classify you as colleagues and you would be given access to some of their online clout.
How to Create a Backlink Today
You can create a backlink on a high authority site today that allows comments. How? Source a website with high domain authority related to an article you posted a blog on. Then navigate to the website you linked to and comment a link to your blog with some information enticing others to follow for more information on that topic.
I would allow others to do so the same on your website as long as the website is credible and relevant to your business.
How to find high quality backlinks
You can use the free version of Ubersuggest to determine if a website associated with a keyword I want to rank for has a high enough domain authority to help your website become more credible. Your ranking can go up by association. Linking to these sites will give you more credibility. However, if you can get these sites to also link to you or create a link yourself, you will gain credibility faster and more efficiently.
What is Better Quantity or Quality Backlinks?
Google is looking for both. The sites that are ranked high in Google typically have the largest amount of credible websites attached to theirs. The sites that are the most credible have relevant backlinks, which are links to other active websites that relate to their website.
Credible websites also don’t have spam risks on their sites. This means you’re using a secure form of your website, not keyword stuffing, etc.
How do you use Credibility on Google to grow your business?
- The quickest most cost-efficient way is to start with a website built by an SEO, then…
- Find the best keywords or questions your audience is searching for
- Create high authority backlinks with credible websites that support your data
- Post relevant content in the form of services pages and/or blogs
- Share this information on social media to amplify your reach
- Assess what content, times and avenues are working best to attract your audience
- Make more of the content that is working and serve it to your audience where and when they will most likely be searching for it!
- Gather an abundance of high quality Google reviews
Conclusion
To show Google you are one of the best options in your city and belong in the first few pages of results, you will want to add as many high quality backlinks and reviews as you can. This will allow Google to view your site as credible and serve it to more of their consumers. The fastest way to do so is via your website, and is especially important while your building up your number of reviews.
Backlinks are arguably one of the most important avenues for healthcare companies, because as a website that provides medical advice or suggestions it’s extremely important that your data is seen as credible.
Need ideas to build your backlink strategy? Reach out today.
WOW Website Marketing 