If you Google your site, you may be stumped as to why your clients are rolling in at such a low rate. In your search results you appear on the first page of Google Search Engine Results Pages (SERP) when you type in your location and profession such as, “Seattle Physical Therapy.” You are doing everything right, but it seems you don’t have as many customers as you should.
While it may seem like an odd predicament, I can tell you it’s a common one. I guarantee what you see is different from what your potential customers see when they type in the same words. The reason is because your Google SERP have deep biases that you curated to lead them to your webpage on every computer you’ve used before.
How do I Check Where my Site is in Google SERP if my Search is Biased?
Google uses many things to generate the results you see, such as your past search history, emails, and locations. The easiest way to remove these biases is to remove your location services, and clear your cache. However, your IP address, or Internet Protocol address, which is assigned to each device that uses the internet, can still access your location.
The network you use to connect to the internet can also give away your location to create the most relevant and quick searches, which will still allow for some biases. However, this is the easiest method to eliminate most biases.
If you want to see where you rank with a minimal biases, you first have to clear your cache. Click here for instructions on how to clear your cache on Google Chrome. Then you have to open an incognito browsing window. Click here for instructions on how to do that. Then search for keywords you would like to appear for, such as “Seattle Physical Therapy,” and scroll through until you find your website. If you do not see it before the first 17 pages, your site is unindexed, meaning Google has effectively buried your site and you will need to do some work to dig it out.
Why do I Place Higher in Google SERP Outside of Incognito Mode?
Google AI shows you what you have wanted to see in the past, or sites you have frequented in the past. This happens for a variety of reasons, but namely it is faster. Remember dial-up? There have been so many changes implemented to speed up your online experience; which is why you don’t have to tell your daughter to get off the phone to look up your website.
Google’s AI, search engine crawling robots, are essentially doing this prioritizing task for you. To minimize your wait time, your computer pulls up a “cached” website that has already been visited that matches your description. To summarize, the reason Google SERP does this is because it’s easier for the computer to pull up info it has stored rather than repopulate other websites you haven’t used.
Unfortunately, this can also can give you a rose-tinted view of how well your website is doing. If you’re not generating many leads through your website, that means it’s not as visible as you think.
What Does this Mean for Your Business?
When you’re not visible on the first page of Google, it means that you will only ever have a feast or famine business model, never a steady flow of patients you can choose to pull from or not. Search Engine Optimization (SEO) allows you to choose your ideal customers to support your business model. In addition you can use your site to turn on and off this flow of customers, if you feel you are getting too many or too few.
Conclusion
Google SERP are different for everyone, but you can use SEO to make sure the people who are the best fit for your business model find your website on their first page of results. If you’re interested in finding out how to bring your website up to the first page in Google SERP for your ideal customers, click the button below for a free consultation.
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