In order for Google to provide the best experience to its users, Google uses Artificial Intelligence (AI), known as search engine crawling robots, to decide where each page belongs in Google. Search Engine Optimization (SEO) allows you to use keywords and attributes to enable your website to be the one these robots are looking for. … Continue reading How to Avoid SEO Mistakes: Spam
If you Google your site, you may be stumped as to why your clients are rolling in at such a low rate. In your search results you appear on the first page of Google Search Engine Results Pages (SERP) when you type in your location and profession such as, “Seattle Physical Therapy.” You are doing … Continue reading How to Remove Biases from Google Search Engine Results Pages (SERP): A Comprehensive Guide
Business owners are faced with many obstacles. Quite possibly the largest obstacle is building and maintaining your desired client base. Ads, commercials, and cold calls are costly, time consuming, and your gains drop off. I want to give you a healthy, functional knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay-Per-Click (PPC) … Continue reading How to Decide What’s Best for Your Business: A Comprehensive Guide to SEO, SEM, and PPC
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